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Edom
Health and Beauty from the Dead Sea

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On this Page:
The Dead Sea
Edom Produts
The Skin
The Skin Type
Minerals and the Skin
The Level of Water in the Skin

Legends and fairy tales on Alive and Dead Water have under themselves the basis...
Salutary force of waters of the Dead sea became a legend since ancient times.
Dead Sea

The Dead Sea

The Dead Sea, also known as the Salt Sea, is so named because virtually nothing lives in it, due to it's 30% concentration of salts and minerals. This accounts for the phenomenal buoyancy of the water, which precludes swimming but enables non-swimmers to float effortlessly. Some of these minerals are brought by springs from deep within the earth. These waters maintain their heat even as they rise to the surface and flow into the Dead Sea, the Mazor Hot Springs at Ein Gedi and Zohar Hot Springs at Sodom.
The Dead Sea is also fed by the Jordan river, fresh water springs in the vicinity and run-off from watersheds. On their way, they carry with them mineral-rich muds which are deposited along parts of the shore; that mud is highly therapeutic when applied to the skin or joints. Only the name "Dead Sea" might fool you. The Dead Sea region is really full of life and therapeutic properties. It's in the mineral-rich Dead Sea water, 400 meters below sea level - the lowest point on Earth! It's in the health-giving and mineral-laden thermal springs. It's in the famous therapeutic black-mud. Pamper yourself or take a cure with the Dead Sea products. Enjoy the gifts and the treasures of nature.
People with problems of the joints are apt to enjoy the first relief of symptoms by mere virtue of being in the arid environment of the region. They experience further benefits and enhancement from applications of mudpacks and wraps and immersion in mineral water. Those treatments also leave their skin smooth beyond imagining.
The beauty benefits of the area have been known since the times of Cleopatra. Archeologists have actually uncovered what was an ancient cosmetics factory in the region and evidence that it served her.
Today, cosmetics and skin-care products are being exported from the Dead Sea area. Our company has refined a large range of products based on minerals from the waters, black mud and elements from the desert vegetation, including bath salts, mud, facial mud mask, soaps, creams, lotions and shampoos. The moderns are today discovering what the ancients long knew: that the Dead Sea area, from its very air to the mineral-rich waters of the sea and the springs feeding it, is a source of health and beauty.
The main beneficiaries of the health aspects are those suffering from skin problems, such as psoriasis and the like, and those with aliments of the joints, including sports injuries, arthritis and rheumatism.
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The Dead Sea has been known since antiquity as a place of awe and profound mystery, a place of magical and health-giving properties. Cleopatra sought here the secrets of eternal beauty and its legendary balsam was highly prized by kings and queens. Today, the Dead Sea has taken on a new dimension: modern science has proven the therapeutic and rejuvenating properties of its unique mineral content and rich black mud.
THE DEAD SEA HAS BECOME A RENOWNED CENTER FOR NATURAL HEALTH AND BEAUTY TREATMENTS, WITH PEOPLE COMING FROM AROUND THE WORLD TO BATHE IN ITS MINERAL-RICH WATERS AND APPLY THE FAMOUS DEAD SEA MUD.
THE REMARKABLE BENEFITS OF THE DEAD SEA ARE NOW AVAILABLE TO YOU- IN YOUR HOME - WITH EDOM'S RANGE OF DEAD SEA MINERAL-RICH SKIN CARE AND BEAUTY PRODUCTS.
THE HUMAN BODY IS COMPOSED OF 4-5% MINERALS. THESE ARE ELEMENTS THAT ARE ESSENTIAL TO THE BODILY FUNCTIONS. EDOM COSMETICS USES THOSE MINERALS TO STIMULATE AND REJUVENATE THE SKIN. BY STIMULATING THE SKIN, WE GET IT TO FUNCTION BETTER. WE IMPROVE METABOLISM AND ENRICH THE CELLS WITH OXYGEN. BY OXYGEN ENRICHMENT AND DISPOSAL OF WASTE PRODUCTS, WE IMPROVE THE OVERALL CONDITION OF THE SKIN. THE TISSUE FUNCTIONS BETTER AND THE TREATMENT GIVES THE SKIN A YOUNG APPEARANCE. THIS IS AN AMAZING STUFF.
If we don't give 'tired' and old skin some stimulation, no treatment will be valuable. If the cells of the skin are too 'tired' and old, they will not be able to absorb the finest substances in the best cosmetics there is. That is why we have to start cosmetic treatment with a methodical use of minerals. They are natural, the skin is used to them and needs them and therefor they are the most suitable materials to restore vitality to aging cells. Without this vitality, no stimulating products, no matter how sophisticated, will benefit the cells. Anti-aging treatment is not only a question of stimulating the skin with various preparations, but first and foremost the revitalization of skin tissue, especially restoration of the cell's metabolic capability and responsiveness.
WE CAN DO THIS WITH MINERALS. Without this precondition, there is no way to rejuvenate the skin.

The Skin

The problem of skin aging is not considered a medical problem. Since dermatology is restricted to medical treatment in cases of skin diseases, the branch of cosmetics deals with the maintenance and improvement of skin condition. Cosmetics uses a large variety of active ingredients and EDOM line adds the minerals and mud of the Dead Sea to those ingredients and makes its products more useful and effective.
As we all know, skin ages mainly due to the gradual and constant loss of its liquid content; in other words, it gradually dries out. As a consequence it becomes and looks "tired", older and wrinkled. As a partial solution to this problem, the cosmetic industry has developed a variety of "moisturizing preparations". The problem is that these preparations are absorbed by the skin to only a limited extent, and do not reach all layers of the skin. This difficulty is due mainly to the skin structure and function.
In order to simplifies the explanation, let us talk only about two layers: the epidermis and the dermis. The epidermis is the skin's outer layer which is composed of five layers of flat cells. It grows on the basis of the dermis and is nourished by it. The epidermis is the skin layer that can be affected by cosmetics and then can affect the appearance of the skin. The epidermis renews itself constantly by cell division (mitosis). As the live cells are pushed outward from the base layer, they dry up and flatten out until they reach the horny layer where they are stored as dead cells. This covering of dead cells (the horny layer or stratum corneum), serves as the body's main protection. (The outer cells must be dead since live cells cannot exist if they are exposed to air and water).
The epidermis contains as we already mentioned, five layers of cells. These cells are at various levels of maturity that renew themselves each 21-40 days by the mitosis process. Under the dead cells (the stratum corneum), we find the stratum granulosum. These two layers are covered by sebum and they constantly move outward. They are called the barrier layer because they prevent the penetration of external substances into the skin and the loss of water from the skin.
In the stratum granulosum, there is a negative electric field which acts as an another means of protection. Substances carrying a negative electric charge (anions) are repulsed by it. Only cations, the carries of a positive electrical charge, are accepted. They are trapped and held inside it. The minerals in EDOM line are cations. In order to overcome these barriers and penetrate into the skin, we use lipid emulsion containing water. It overcomes the fatty barrier and enhances absorption through the epidermis, creating hydration. We also use substances that affect absorption through the duct of the sebaceous glands and the duct of hair roots. It means that the skin is only partially impenetrable.
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The Skin Type

When we use cosmetics, it is necessary to look at the type of the skin, its condition etc. The sebaceous glands produce the sebum, which is a viscous mixture of fatty acids, waxy substances, cholesterol and celluloid (cellular waste). The sebum is secreted on the skin through the pores. On the face, the sebaceous glands are concentrated in the T area, along the width of the forehead and down along the nose to the chin. Hyperactivity of the sebaceous glands causes oily skin and their hypoactivity causes dry skin. Acne is a condition connected to the activity of the sebaceous glands.
The pH
pH is a measure of the acidity or alkalinity of a substance in the form of a diluted solution. The sebum contains among other ingredients fatty acids. The concentration of the fatty acids on the skin produces the acidic covering. This is a natural sheath against inflammation. The natural bacteria of the skin are capable of existing and functioning in pH level from 4.5 to 7, and this is why it is so important to keep the pH level neutral. Since the sebum must flow through the outer layers of the skin in order to produce the acidic covering, the factor of time plays a role in the renewal of the covering if it is damaged. These reasons led to the production of cosmetics with a balanced pH.

Minerals and the Skin

The Dead Sea is the largest source of minerals in the world, with up to 32% concentration of minerals and with the largest variety of minerals. It is a fact that the human body is composed of 4-5% minerals. These are elements that are essential to the bodily functions. EDOM cosmetics uses the Dead Sea minerals.
The main minerals are magnesium, calcium, potassium, sodium, sulphate, bromine, chlorine and bicarbonate.
Magnesium is a building block for the skin's structural elements and the enzymes that control the skin's metabolism. If there is a magnesium deficiency, aging of the skin is accelerated. In the waters of the Dead Sea there are 40 grams of magnesium per 1 liter of waters. It is an active mineral in stress situations and in this connection protects the heart muscle.
Calcium is of great importance for the normal development of the skeleton and the nails and plays a role in the skin's metabolism. It is also important for clotting of the blood and is necessary for the healing of wounds and the prevention of infection.
Iron affects the production of melanin and is a carrier of oxygen in the hemoglobin, and oxygen is required for all the body's metabolic functions. Iron also participate in the production of a number of enzymes.
Sodium and Chlorine are the main carriers of osmotic pressure, which prevents the escape of water from blood vessels to the adjacent tissue.
Phosphorus is necessary for building bones, nails and teeth.

Cell keratinization and the maturation of keratin are linked to the existence of hydrogen and sulphur. Without this mineral, there is no normal keratinization of the skin. (Keratinization is the process in which the cells move outward and die, producing a substance called keratin).
The epidermis in its upper section is horny, lacking water and its own food supply. It is fed by diffusion and osmosis. By concentrating minerals in the upper layer, we increase the drop in concentration and enhance hydration through a process of osmotic pressure. Osmotic pressure is the transfer of nutrient solutions dissolved in a liquid, from the place where they are found in high concentration, to a place in which their concentration is low, through a semipermeable membrane, without any investment of energy.
As a matter of fact, all treatment aimed at giving the skin a young appearance, are based on the principle of stimulation. By stimulating the skin, we get it to function better. We also improve metabolism and enrich cells with oxygen, so that the tissue functions better. By oxygen enrichment and disposal of waste products, we can improve the overall condition of the skin. If we don't give tired and old skin some stimulation, no treatment will be valuable.
If the cells of the skin are too "tired" to function, they will not be able to absorb the finest substances in the best cosmetics there is. That is why we have to start cosmetic treatment with a methodical use of minerals. They are natural, the skin is used to them and needs them and therefor they are the most suitable materials to restore vitality to aging cells. Without this vitality, no stimulating products, no matter how sophisticated, will benefit the cells. Anti-aging treatment is not only a question of stimulating the skin with various preparations, but first and foremost the revitalization of skin tissue, especially restoration of the cell's metabolic capability and responsiveness.

WE CAN DO THIS WITH MINERALS. Without this precondition, there is no way to rejuvenate the skin.
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The Level of Water in the Skin

Our bodies consist of 75% water. A newly born cell is 60% water. As the cell rises, it looses most of its water. It is then composed only of 10-15% water. It has a protective capability but no suppleness. Dry tissue means a wrinkle. In wrinkled skin, there can be no flow and supply of nutrients. Dry skin produces cells of poorer quality and the result is skin that does not function well and correctly.
In order to be able to penetrate into the skin, the substances of the cosmetics must be recognized by the body and small enough in molecular size to penetrate the skin. These two conditions apply to minerals which penetrate down to the basal layer where the new cells are born. That is why it is important to improve metabolism in order to obtain cells that function better. Since, as we mentioned, the upper layer has only 10-15% moisture, a high mineral level can improve hydration and metabolism.
EDOM products are based on Dead Sea minerals, that stimulate the skin and improve metabolism, thus giving the skin better tone and a well-cared appearance. In addition to stimulating the skin, some of the products deeply clean the skin and relax tension in the face and in the body muscles. The appearance of the skin is therefor healthier and lovely.

Materials of company Edom are used
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